Episode 38
While the trade media is fixated on reporting on the meteoric growth of plant-based foods, here at The Hartman Group we’re looking under the hood. And what we see is a paradox consumers are wrestling with: benefits versus values.
Podcast
The Insatiable Appetite
The Insatiable Appetite is a podcast for people who are in the serious business of food — making it, marketing it, selling it, serving it. With each episode, The Hartman Group’s social scientists, business analysts and culinary experts give listeners more than a heaping helping of facts and insights into what’s going on with some of the hottest topics in our vibrant contemporary culture of food and beverage.
Episode 9
Boom or Bust: What’s Up With the Beyond Meat IPO?
Beyond Meat has had the most successful IPO launch in the past twenty years. Will it live up to the hype? Is Beyond Meat being valued as a food stock or more like a tech stock? Here’s our analysts’ take on what it means for the food and beverage industry.
Podcast Library
Episode 37
How does cultural change impact how brands express themselves? One way is visually through typography. Typography is an important part of how brands convey their personality and what they stand for to consumers.
Episode 36
With nearly half of all ads relating to the food and beverage industry, what's so unique about advertising in a Super Bowl? Our analysts discuss the Super Bowl occasion and its unique social and food rituals.