"We see an increasing number of wellness products and services offered to consumers hungry to change their lifestyles in ways they find positive and life affirming. Whether it's high-quality multivitamins available in a mass-market setting, the success of large-format health food supermarkets, or the announcement of another wellness-oriented Internet Web site, the wellness market is a dynamic growth arena. Wellness is actually at the heart of a larger cultural movement. And, while it will change in style as it moves from the cultural fringe to the cultural mainstream, it is being driven by a dynamic that must be taken very seriously by everyone, but especially by those who wish to achieve long-term success."

Shelley Balanko, Senior Vice President, Business Development at The Hartman Group, describes the consumer health and wellness journey and how in 1985 health emerged as a narcissistic focus on "looking good," best represented by Jane Fonda and Richard Simmons.

As true today as when these words first appeared in The Hartman Group's Destination Wellness report in 2000, the health and wellness marketplace continues to transform and evolve, and present new challenges and opportunities to manufacturers, retailers, and marketers. Watch the video as The Hartman Group's Shelley Balanko provides insights into the wellness marketplace as it has grown up in the past two decades.

Keep Pace with the Changing Wellness Consumer

Consumers' definition of "wellness" has evolved to encompass much broader lifestyle themes along a continuum from physical and emotional (mental, spiritual) to community (social) and environmental. While condition management and illness prevention are still important, we see consumers' underlying motivations for reclaiming control over their health and wellness in order to achieve "quality life experiences." Quality life experiences include being fully engaged in life, having fun, enjoying authentic experiences, not living with restriction or denial, and permitting play and imagination.

We also know that consumers are no longer in the same health and wellness space they once were. So, what's changed?

Health & Wellness 2013: A Culture of Wellness report provides a comprehensive exploration into key purchase criteria within the World of Wellness. Areas examined include:

• Lifestyles
• Conditions
• Benefits and approaches
• Information acquisition
• Foods and beverages
• Personal care
• Pharma (VHMS) & OTC
• Diet and nutrition
• Shopping
• Generational cohorts
• Occasions

Purchase the Health & Wellness 2013 report »

Contact:

Blaine Becker
Sr. Director, Marketing
The Hartman Group, Inc.
425.452.0818, ext. 124
blaine@hartman-group.com