We're taking the wraps off an exciting new website at a time when we're witnessing transformative changes in food culture, and video is emerging as the dominant means of storytelling. While the written word will always be important, through our own immersive research into consumer behavior, we recognized some time ago that video would one day be the preferred communications vehicle. That day is now.

In this video, Laurie Demeritt, The Hartman Group's CEO, introduces hartbeatvista.com: your gateway to the vibrant evolving world of food culture and your connection to consumers in the new era of digital food media.

Here's what to expect from hartbeatvista.com

The Hartman Group has served up its signature brand of provocative analysis and insights through hartbeat newsletter since 2002. Rather than replace the written word, look to hartbeatvista.com as an expansion on The Hartman Group's leadership and expertise in helping you navigate the world of foods and beverages -- all in video.

We encourage you to tour and experience the site for yourself, but here's a brief overview of what makes hartbeatvista.com special.

Premium, Original Hartman Group Content
Hartbeatvista.com allows us to have a personal connection to you. It is an extension of the data, information, insights, and perspectives many of you have come to experience and appreciate through our hartbeat newsletter -- now we expand beyond the horizons of the written word to deliver a new level of content through video. We frequently create new content for hartbeatvista.com and will keep you updated on new arrivals in our regular hartbeat newsletter.

Videos vary in length. On hartbeatvistsa.com, click Hartman Studio Productions to view our own custom-created content.

• Check out a "Vista Minute" for quick-hitting insights, or, for something with more meat on the bones, watch "Conversations with Harvey," where The Hartman Group's founder and chairman Harvey Hartman engages Hartman Group senior leaders and analysts in thought-provoking discussions on timely topics of the day.
• See and hear from consumers themselves in our "Consumers About Town" segments.
• Other topics include: trends, Hartman Group commentary, Properly Salted, Shopping & Retail Experience, Health & Wellness Journeys, Sustainability, Farm to Pharma, Obesity & Weight Management, recorded webinars, and Organic & Natural.

For fun and entertainment, you've got to see our own custom-created animation short Foodville! Get to know the Appleton family as they take you on their misadventures of daily life with food.

Finally, don't miss "Do You Know?" features.

Curated Open-Market Content
We believe high-quality video content will form the core of where new Internet audiences develop. Hartbeatvista.com draws upon the more than 20 years of consumer cultural observation by The Hartman Group to guide hartbeatvista.com's content, which in turn inspires dialogue with companies along relevant lines.

We know that food culture is enormous and includes so much more than just "cooking and recipes." Hartbeatvista.com brings you the best of open-market content curated by Hartman Group editors. Ranging from documentation of trips to favorite local grocery stores and restaurants to struggles to manage weight, stories about snacking, trends in "eating alone," and efforts by parents to feed "picky eaters" we get down to business to present the realities of a shifting food culture. We have hand-selected over 400 open-market videos to be explored beneath the categories of cook, shop, eat, drink, dine out, and culture.

Custom Created Content
Hartman Food Broadcasting was established to provide custom production capabilities, services, and promotional support to hartbeatvista.com. Through Hartman Food Broadcasting, we offer companies unique custom production, marketing, and promotional opportunities from creating custom videos, sponsorships, partnerships, advertising, and documentary-style storytelling. Download our hartbeatvista media kit for more detailed information.

We hope you find your experience on hartbeatvista.com informative and entertaining. We want you to learn but also have fun as well. Like great food and drink, it's always better when it's shared, so we encourage you to share hartbeatvista.com with colleagues across your business network.

Finally, we want to hear from you. Tell us how you like hartbeatvista.com, what you'd like to see and topics we can explore. Drop me a note anytime: blaine@hartman-group.com.

We truly hope you enjoy hartbeatvista.com.

Cheers,

Blaine Becker
Sr. Director, Marketing
The Hartman Group, Inc.
425.452.0818, ext. 124
blaine@hartman-group.com