However much one likes to cook, the reality of cooking is that it involves mental and physical labor at every phase. Consumers don’t tend to plan their meals that far in advance, and then the catch is finding the time to cook. Most planning and preparation focuses on dinner. Breakfast and lunch are largely driven by habit. Dinner, however, requires multiple inputs related to dietary needs and preferences, ingredients available, skill and time required, time and energy available, household schedules, and more. 
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