Ever wonder how The Hartman Group is so adept at spotting trends in areas like emerging ingredients? If you ever had the opportunity to attend a Hartman A.C.T. (Anthropology. Culture. Trends.) event, then you’ve experienced firsthand The Hartman Group’s signature trend identification process. At the heart of the A.C.T. sessions is an in-depth discussion about how The Hartman Group determines what emerging food and beverages are—going beyond just that sense of “you know it when you see it.” Our social scientists and research analysts listen closely to mainstream consumers (who are good indicators of when an ingredient is well on its way to mainstream acceptance). “Made Only With Kitchen Ingredients” is one example of emerging trends we’re monitoring to see if it has cultural relevance to catch on with mainstream consumers.

Go in-depth to learn more about the evolving culture of food and beverage. Attend A.C.T. 2017, Minneapolis: Telling the Story of Food. A.C.T. MINN 17, REGISTER