The Hartman Difference: Uniquely Our Own

What makes The Hartman Group’s Hartbeat newsletter stand out from all the other emails that crowd your inbox? We’re one of the very few who can say with confidence that the content is uniquely our own.

There are many, many newsletters that aggregate news articles from various sources and package them with paid advertisements and sponsors. Not us. It’s not who we are.

We’ve been publishing our e-newsletter for almost 20 years and take great pride in serving the food and beverage industry by providing original content drawn from our own proprietary consumer research and analysis by our own social scientists, business analysts and senior leadership.

It is this point of difference that matters to you. We strive to be more than your primary source for original data, insights, trends, analysis and strategic thinking — it is our passion and mission to be your trusted source for all of this and more.

This is why when you see the Hartbeat masthead and The Hartman Group name in your inbox you know you are getting something that is more than just news — you’re receiving information that makes a meaningful difference to your business. That’s The Hartman Difference.

We continually look for ways to improve. We’d love to hear from you; tell us what you’d like to see in future editions of Hartbeat and in our Acumen infographics. Drop me an email anytime at:

Thank you for your loyal readership. If you like us, tell a colleague about us. We’d very much appreciate your kind referral.

Subscribe to The Hartman Group’s Hartbeat newsletter: HARTBEAT

Blaine Becker
Sr. Director of Marketing


As leaders in the study of American food culture, The Hartman Group has been tracking how Americans shop for food since the 1990s. From one-stop shopping to multichannel shopping to online markets and click-and-collect, we continue to track consumers’ evolving perceptions, needs, habits and relationships with food retailers. New to the 2017 report is a special section on the expansion of the discount grocery channel, the emerging fresh-format channel and smaller-footprint retail formats.


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