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Food, Eating and Health + Wellness Among Low-Income Consumers: Struggling Millennials

Food, Eating and Health + Wellness Among Low-Income Consumers: Struggling Millennials

Low income disproportionately affects certain groups in society. An individual’s low-income situation is, of course, unique. The Recession meant Millennials got a “slow start” to adulthood. Those born in the 1980s have 34% lower net worth compared to previous generations during the same life stage. The Hartman Group’s The Business of Thrift: Understanding Low-Income and Value-Oriented Consumers report reveals that struggling Millennials, more than others, seem to feel like they are missing out when it comes to eating, health and wellness and living a satisfying life. Here’s a look at some key data points to help you understand this important group of consumers.

Report: The Business of Thrift: Understanding Low-Income and Value-Oriented Consumers

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Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Consumer Demographics Food & Beverage Occasions Consumer Package Goods Retail/Shopper Insights Trends Point Of View Foodservice/Restaurant


HEALTH + WELLNESS 2017

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

DOWNLOAD REPORT OVERVIEW AND ORDER FORM »

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