Long has lived the myth that “Mom” is solely responsible for a household’s grocery shopping. But The Hartman Group’s Food Shopping in America 2017 report is once again proving that men may be increasingly more gatherer than hunter. More men are shopping frequently, and they are now making just as many monthly store visits as women. And while men are still less likely to be the primary grocery shopper in the household, they often play a supporting role in the food-buying process. Here’s a look at some key insights into understanding the seismic gender shift happening in America’s food stores.

Report: Food Shopping in America 2017