When dining out, consumers carry a host of healthy-eating strategies with them, which they can deploy if they decide to prioritize them. Consumers idealize home cooking as the healthiest, most controllable option, and cooking and eating at home are central to more engaged consumers’ health and wellness strategies. These consumers are thus more likely to look for ways to mitigate the relative unhealthfulness of dining out. The perception of dining out as involving inevitable health and wellness compromise seems to be declining, however, as more healthful options proliferate. However, more consumers are blaming lack of choices and transparency about health and wellness at restaurants for eating less healthfully. This suggests an opportunity for operators to stake a claim in the health and wellness space.

Report: Health + Wellness 2017