Digital food companies are fundamentally disrupting and circumventing traditional food paradigms. For consumers, mobile and expanded internet access and options have opened more ways of participating in our food system. With many more options than in the past, consumers look for food shopping and meal convenience options that also provide delight. With more platforms, apps and retailers catering to the demands of the new convenience – from prepared foods to meal kits to click and collect services and online delivery – consumers can factor these into their everyday food shopping and meal planning habits.
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