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The Language of “Organic” and “Natural”

The Language of “Organic” and “Natural”

It’s widely accepted that consumers are more literate in food than ever before. However, as their literacy has grown, so has the complexity of language and claims around organic and natural. There is an intensification in consumer talk about the challenges of navigating foods that they can feel good about. Here is our language map that depicts the interconnections of the themes that consumers attribute to “organic” and “natural” as well as specific examples of how consumers understand these themes.  

Resources:

Report: Organic & Natural 2016

Click to view full infographic»

Questions? Want more information? Contact:

Blaine Becker
Senior Director of Marketing
425.452.0818 ext 124
blaine@hartman-group.com


Categories

Food & Beverage Occasions Consumer Package Goods Health & Wellness Organic/Natural Retail/Shopper Insights Trends


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