Since the 1990s, The Hartman Group has been tracking consumers’ perspectives and behaviors around health and wellness. In that time, we have seen a broadening and deepening of the meaning of health and wellness from physical to mental and spiritual wellness. What used to be leading-edge, niche ideas have drifted into the mainstream (e.g., organic) as consumer definitions of health and wellness shifted from a rules-based, reactive paradigm to a proactive wellness culture where ideas about what health and wellness is and how to achieve it have broadened to encompass many, if not all, aspects of consumers’ lives. Depicted here are the predominant themes of how consumers define wellness and the shifts in these definitions over the past ten years.
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