Over the years, we’ve witnessed a profound cultural shift from “health” to “quality of life” and from reactive health to proactive wellness. A vital element of health and wellness today is “energy.” Having the right amount of energy means that consumers can “live the life I want.” Energy is a broad topic and, much like the mindsets around health and wellness, it means diverse things to different people; there is no single consumer definition of energy. Yet consumers across all age groups feel the need for sustained, balanced energy. Suffice it to say, energy is much more than a beverage.
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