The Hartman Group’s weekly food and beverage industry infographics about timely topics and trends influencing the culture of food and beverage.

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Digital food life timeline

Consumers’ coming of age mirrors key milestones in the digital timeline

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World of food cultural engagement

The World of Food describes how consumers orient to food, based upon the intensity of their involvement in or commitment to following developments in food culture.

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Health and wellness — a cultural transformation

In the time that The Hartman Group has been tracking consumer interest and involvement in health and wellness, there has been a broadening and deepening of the meaning of health and wellness from physical to mental and spiritual wellness.

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Our digital life 2014

Consumers’ orientation toward food is influenced by cultural engagement. Today, we have transitioned fully from a traditional and consumer culture to a participatory culture and digital technology is a key driver of that transition.

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Top 10 eating occasions in American food culture

Contemporary food culture offers three basic types of eating occasions aligned to three zones of quality. The same consumers often orient themselves differently to foods and beverages based on the occasion.

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Foodie consumer

We live in a fully engaged food culture today, where anyone can step forward and proclaim, “I’m a foodie!” Chances are, however, that when you hear someone using “foodie” to describe themselves, they aren’t the real deal.

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Latino consumer cultural identification

The Hispanic/Latino consumer is one of the most dynamic and rapidly growing consumer segment in the U.S. The Latino population in America itself is composed of a diversity of cultures, not one uniform demographic

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What do consumers talk about on social media?

Social media changes food culture by influencing how consumers think about, talk about and experience food. With the clicks of our fingers, social media alters the entire lifecycle of a meal from planning, to buying, to cooking, to eating. As...

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Country of Origin is the most desired way to be identified, but not always the most practical

Throughout our years as social scientists, we have noticed an insight into cultural and national identity that applies to ALL people who live in America - regardless of background: Americans cannot, nor should they, be defined by a single lens....

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Hope for the Future: Millennials' Attitudes Toward Cooking

Hold the presses: reports on the demise of home cooking may be exaggerated. Compared to older age groups, Millennials actually enjoy cooking and have a keen interest in honing their culinary skills further.

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HEALTH + WELLNESS 2017

Health + Wellness 2017 updates and extends The Hartman Group’s previous work, showing changing attitudes, behaviors and emerging trends. We will also apply our signature “ahead-of-the-curve” thinking for marketing health and wellness solutions to consumers with our inclusive focus on trendsetters, early adopters and more mainstream consumers. The report delivers a culturally based big-picture assessment of where health and wellness is today, where it is headed and what it means for your business.

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