As consumers become more aware of their consumption, is the food industry prepared to innovate with more environmentally conscious packaging?

As global attention on plastic and food waste creates a broader understanding of sustainability, we are seeing consumers increase expectations of brands and retailers. 
We can expect to see a more holistic take on sustainability that spans the entire life of the product. Collaboration between suppliers, manufacturers, retailers and consumers can provide support to ensure the product reflects sustainability efforts from ingredient sourcing, to packaging, disposal or reuse. 
There will be increased demand for more transparency from brands reflecting improved packaging, restoring soil health and embracing regenerative agriculture as consumers awareness increases.
To resonate with the modern consumer, the time is now for manufacturers and retailers to take a more active approach.