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Market Coverage: US Market

Timing: Fielding late Spring 2010;
Deliverables late Summer 2010

Methodology: The ethnographic research will be fielded in 3 US markets: Atlanta, Chicago and Seattle. Engagement techniques include: in-home interviews, shop-and-talk tours in retail chains and social network parties consisting of small groups of articulate and engaged consumers.

Participation Cost: Download Study Overview for cost and sign up details

Category: Sustainability

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New Era in Marketing Sustainability

Bridging the Relevancy and Communications Gap Between Consumers and Companies

Does it matter to consumers what your green business practices are? What messages, language and symbols resonate with consumers? Which ones turn them off? Is there are a sustainability pathway to market brands/products that nurtures brand loyalty?

Consumers’ sustainability consciousness is growing. Companies are increasingly “greening” their business practices, operations and products and services. Herein lies the great divide between the two. Companies are grappling with understanding what consumers are looking for and if consumers will reward them for their sustainability efforts.

The 2010 edition of New Era in Marketing Sustainability syndicated study will investigate and update consumers’ understanding of sustainability. It will examine the degree of loyalty and commitment consumers have for companies, brands and products that are perceived to be sustainable.

The report deliverable will feature a best practices playbook that includes the key dimensions of effective sustainability marketing and communications. The final report will provide in-depth coverage on topics such as:

  • Longitudinal Trend Tracking
  • “Green” Products/Branding
  • Messaging and Communications
  • Attributes (Packaging, Sourcing, Company Policy, etc.)
  • Marketing & Communications
  • Sustainability When Dining Out
  • Shopper Marketing
  • Best Practices

From the most trusted source in sustainability consumer and shopper research, this new study from Hartman Group will deliver the richest knowledge yet on how to connect with consumers in the most meaningful and effective ways. .

Sign up by Earth Day April 22, 2010 and save $5,000 (see study overview for pricing and details)

Download the complete New Era in Marketing Sustainability syndicated study overview »

The Hartman Group has studied the evolving consumer awareness and involvement in Sustainability since 1989.

New Ear in Marketing Sustainability

Contact:

Blaine Becker
blaine@hartman-group.com
Director, Marketing & Communications
425.452.0818, ext. 124