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Market Coverage: U.S. market

Timing: Fielding Q1 2014, final report delivered end of Q1 2014

Methodology: Integrated qualitative ethnography in two major U.S. markets and quantitative online survey fielded to a nationally representative sample of 2100 U.S. Millennial, Gen X and Baby Boomer consumers.

Participation Cost: Download study overview

Category: Demographics, Retail, Food and Beverage, Eating Occasions, Culture

Questions? Contact Us. »




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Millennial Consumers: Exerting their Influence. Extending their Purchasing Power. Taking over the world.

All eyes and ears are on Millennials.


They are eclipsing Baby Boomers in numbers and importance. As a demographic group, Millennials (27 percent of the population) are more numerous than Boomers and are projected to outnumber non-Millennials by 2030. Their estimated $1.3 trillion in current consumer spending is only expected to increase as well. That's a whole lot of purchasing power.

Is your brand and business positioned to meet the interests and cravings of today's Millennial consumers?

Our syndicated study, Outlook on the Millennial Consumer, is an immersive examination of how Millennials continue to evolve as consumers in comparison to other generational groups.

This study goes beyond our 2011 Culture of Millennials report to update the cultural landscape and uncover new insights into lifestyles, shopping and eating behaviors, and brand engagement.

With so many Millennials entering adulthood and a significant number entering parenthood, understanding the life stages of Millennials is a key focus of this study. Other topic areas include:

  • Mapping the cultural lifestyle
  • Food culture: cooking, eating at home, away from home, and on the go; food service and restaurants
  • Shopping and purchase power: decision making, retail channels, shopping trips
  • Information sources and influence

Download the Outlook on the Millenial Consumer 2014 study overview>>

Questions? Want to participate?
Contact Blaine Becker at: 425.452.0818, ext. 124 or email:

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