Health + Wellness Deep Dive

A Hartman Group National Syndicated Study

What dimensions determine where consumers position brands in the World of Wellness?

Our research continues to show that consumer interest in pursuing healthier lifestyles is on the rise. Consumers are on the lookout for companies, brands, products and services that will help them fulfill their health and wellness aspirations and goals.

Health + Wellness Deep Dive syndicated study is the next phase in the Hartman Group’s long-running series of wellness lifestyle insights reports. The H+W Deep Dive study explores U.S. adult consumer attitudes and behaviors on how key dimensions (such as convenience, quality, price, fun/enjoyment and others) of health and wellness ladder up to determine where a brand plays in the World of Wellness. In addition to key dimensions, the study will examine other topic areas that include, but is not limited to, the following:

• Messaging and communications (front of package labeling and ad-shelf signage)
• Certifications and symbols (packaging callouts)
• Social media
• Channel H+W distinctions
• Product, services categories (broad view on general categories)

The report deliverable will feature a best practices playbook that includes the key dimensions of effective health and wellness marketing and communications.

Click here to download the Health + Wellness Deep Dive study overview »

For more information about the study, special pricing and including customized, proprietary questions on the survey please contact:

Blaine Becker
Sr. Director, Marketing & Business Relations
425.452.0818, ext. 124
blaine@hartman-group.com

The Hartman Group has studied the evolving trajectory of wellness in America since 1989.