Participation Cost: Study Sponsorship, $10,000, available until June 20, 2008. After June 20, 2008 study price will be $15,000. Proprietary research customized to your category is available at an additional fee. Payment for the study due in full upon signing.

Timing: Research conducted Q3 2008; Results available Q4 2008

Deliverables: The end deliverables will be an in-depth written report and a 5-7 minute video of consumer interview highlights that complement the written analysis.

The report will include an executive summary followed by a complete analysis of all areas of investigation.

Topic: Sustainability

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Sustainability Outlook 2008

We at The Hartman Group have spent the last 20 years helping brands and companies understand the “why behind the buy” in health and wellness and natural, organic, environmental products. The Hartman Group’s commitment to sustainability is consistent with our rich history of understanding consumer behavior as it relates to the topic. Sustainability is an umbrella concept that is highly influenced by the behaviors driving each of those sectors.

Some of the topic areas open to discussion are:

Sustainability Definitions: What it means and how consumer understanding has changed
General Product Definitions and Requirements: Consumer, community and corporate participation – what elicits a strong call to action
Consumer Behavior: Motivations and barriers that trigger change in behavior
Pricing: Consumer willingness to pay more for sustainable goods and services
Marketing Messages: What visual cues or messages have the most resonance with consumers
Packaging: Consumer awareness and preference for environmentally friendly packaging and shipping materials (e.g., "made from recycled" content vs. "recyclable disposal")
Information Sources / Media: Where consumers learn about sustainability issues and what is most influential in forming opinions
Companies and Sustainability: Who gets credit for social and environmental practices
Arenas of Sustainability: Importance of sustainability in an array of industries from energy and transportation to food and retail

Learn more about Sustainability 2008

Proprietary Customized Research

We are offering a special package for an additional fee of proprietary custom research for syndicate study subscribers. While we are in field speaking to your core customers, we can add on modules of custom research at a reduced rate to uncover the answers to specific questions in your category.

To become a Subscriber or to request a detailed study scope and overview, contact:

Alison Worthington,
Managing Director, Sustainability
425.452.0818, ext 161