Healthy Eating Trends 2009

Who’s Eating Healthy? Where? When? Why?

The Hartman Group, Inc.’s Healthy Eating Trends syndicated study focuses on how consumers achieve wellness needs, goals and aspirations through “eating better” and diet. This tracker gauges consumers’ desire and demand for foods and beverages that are convenient, healthy and indulgent.

Healthy Eating Trends 2009 will provide food industry manufacturers, marketers, distributors, and retailers the most relevant and insightful data to support product innovation, marketing communications of health claims, retail strategies, product portfolios, identifying emerging ingredients/nutrients, knowledge of which food and beverage categories are best to deliver targeted health benefits and so much more.

• Methodology & Research Scope

The Healthy Eating Trends 2009 syndicated study will measure shifts occurring in channel use, price, popular foods, ingredients, healthier fast foods, notions of convenience and snacks, as well as uncovers shopper need gaps (where they want to shop vs. where they do shop).

What You Can Expect from Healthy Eating Trends 2009

Much of the available data in the marketplace fails to provide a reason “why” observed shifts occur. The Hartman Group, Inc.’s Healthy Eating Trends 2009 syndicated study converts understanding the complexities and nuances of consumer attitudes and behaviors related to healthy food and beverage products and services into business opportunities

Healthy Eating Trends 2009 will examine the outlook for this important trend and offer significant strategic recommendations. The final deliverable will be a comprehensive written report supported with compelling visuals, charts and data tables.