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To accelerate growth in the U.S., the food industry can no longer rely on simply making consumers want what it wants to sell. Senior management needs to stop blaming marketing, step back and reinvent the business of food.
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Finding growth in mature markets cannot rely solely on better promotion.

It's about challenging conventional notions of innovation and getting as close as possible to the changing cultural reality of consumers. Our approach harnesses decades of research on eating behavior, consumer demand, and business strategy. Read more…

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