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Look at the new consumer definition of "value" up close: 80% of consumers like the thrill of finding a deal on something they need. Read more >>

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White Papers

A Hartman Group White Paper connects you to the latest thinking on a wide range of consumer behavior issues, cultural lifestyle trends and industry practices that affect innovation, design, strategy, operations and branding across a broad spectrum of industries and functions.

A typical white paper represents a singular topic of interest and is filled with rich insights and analysis designed to provide a deeper level of understanding into the changing and evolving consumer behaviors that define and shape the marketplace.

Winter 2009
When the storm clouds gathered over the economy last year, rather than weathering it out in the comfort of our offices, we set out...
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