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End Your Year with Insights: Organic, Sustainability, Millennials (and more).

Enjoy savings through December 31, 2008! From millennials and boomers to organics, sustainability and buying local, shop today and save on an array of reports with invaluable insights!

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White Papers

A Hartman Group White Paper connects you to the latest thinking on a wide range of consumer behavior issues, cultural lifestyle trends and industry practices that affect innovation, design, strategy, operations and branding across a broad spectrum of industries and functions.

A typical white paper represents a singular topic of interest and is filled with rich insights and analysis designed to provide a deeper level of understanding into the changing and evolving consumer behaviors that define and shape the marketplace.

Wellness
This industry review poses seven commonly held beliefs of the wellness industry and wellness consumers and gives both quantitative...
This industry review chronicles the 13 years of market research and insights of The Hartman Group in the context of current industry...
Trans fats have become public health enemy number one on many levels across the country as municipalities such as New York and Chicago...
Building from our previous work, Understanding Obesity provides a provocative, yet simple, explanation as to the root problem of...
Today, many efforts to "market to Mom" appear to address an imaginary central household anchor who calmly monitors all social, nutritional...
Brands seeking to execute a cultural branding strategy would do well to begin measuring their performance by an entirely new marketing...
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