Wellness Trends 2002: A Hartman Industry Review

This industry review chronicles the 13 years of market research and insights of The Hartman Group in the context of current industry trends in the wellness arena. The groundbreaking studies highlighted in this report demonstrate that consumers were looking beyond the physical concept of "health" and searching for something that addresses the physical, mental, emotional and spiritual realms of their lives.

In the context of the arrival of the 21st Century, the downturn of the U.S. economy and the advent of the events of September 11, this report provides a unique and valuable understanding of the wellness arena as a whole.

Section I - Wellness Trends in 2002

What's Really Important?
Cultural Shift and Soul Values
Finding Clarity in Consumer Contradiction

Section II - Wellness Consumers in 2002

How Consumers Live
Where Consumers Shop
What Consumers Buy