Wellness Myths & Misperceptions: A Hartman Industry Review

This industry review poses seven commonly held beliefs of the wellness industry and wellness consumers and gives both quantitative and qualitative findings to refute each claim. Backed by over a decade of Hartman Group insights and understanding of the wellness arena, this report touches on everything from information sources to lifestyle choices.

Wellness Myth #1:
It's all about physical health.

Wellness Myth #2:
Wellness is just a fad.

Wellness Myth #3:
Wellness is just a small niche market.

Wellness Myth #4:
The wellness consumer is a specific, well-defined demographic.

Wellness Myth #5:
Price is the key barrier to purchase of wellness products.

Wellness Myth #6:
Consumers care about scientifically proven product effectiveness.

Wellness Myth #7:
Retailers already know the wellness market.