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End Your Year with Insights: Organic, Sustainability, Millennials (and more).

Enjoy savings through December 31, 2008! From millennials and boomers to organics, sustainability and buying local, shop today and save on an array of reports with invaluable insights!

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White Papers

A Hartman Group White Paper connects you to the latest thinking on a wide range of consumer behavior issues, cultural lifestyle trends and industry practices that affect innovation, design, strategy, operations and branding across a broad spectrum of industries and functions.

A typical white paper represents a singular topic of interest and is filled with rich insights and analysis designed to provide a deeper level of understanding into the changing and evolving consumer behaviors that define and shape the marketplace.

Trends
While today's consumer is content to enjoy high-quality food in a conventional cultural context, the cutting-edge food folks are...
Consumers tastes are changing and moving beyond classic notions of American food, which they now consider bland by comparison to...
Trans fats have become public health enemy number one on many levels across the country as municipalities such as New York and Chicago...
This white paper is a compliation of HartBeat articles on the evolving trends in fresh and how consumer perpections of fresh are...
Today, many efforts to "market to Mom" appear to address an imaginary central household anchor who calmly monitors all social, nutritional...
This provocative white paper lends context and meaning to the evolving food trend in consumer packaged goods. Here we answer the...
This fact sheet is derived from results of an online survey fielded via Hartman Interactive, The Hartman Groups online panel for...
Building from our previous work, Understanding Obesity provides a provocative, yet simple, explanation as to the root problem of...
Brands seeking to execute a cultural branding strategy would do well to begin measuring their performance by an entirely new marketing...
This industry review chronicles the 13 years of market research and insights of The Hartman Group in the context of current industry...
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