Shopper Fact Sheet: Consumer Interest in New Products in Supermarkets

This fact sheet is derived from results of an online survey fielded via Hartman Interactive, The Hartman Groups online panel for consumers, designed to explore a select number of factors from the perspective of consumer interest in and motivations for buying new food and beverage products in a retail grocery setting.

This fact sheet explores consumers’ appetites for new products in the marketplace. New products are important to consumers and retailers alike. Food and beverage manufacturers make thousands of new products available to grocery retailers annually – more than store shelves can possibly hold. While the consumer’s appetite for distinct new flavor experiences seems insatiable, only a relatively small percentage of these new offerings will have long-term resonance with consumers.