What's New See what's in store for the New Year in Food Culture. Download our new "Looking Forward in Food Culture 2012" report. February 15, Bending Culture: Recognizing Change Worth Responding To February 10, Organic Trend: The Clean Food Manifesto February 3, Farm To Pharma

Opportunities in Functional Foods

This Hartman Group Point of View (POV) explores the current state of consumer reaction to functional foods marketing and offers three pathways to seize opportunities in this arena. We believe there are clear ways to succeed. To avoid expensive missteps, however, it is critically important to pay careful attention to the cultural dynamics of marketing functional health benefits in contemporary food culture. Download your free copy today >>