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White Papers

A Hartman Group White Paper connects you to the latest thinking on a wide range of consumer behavior issues, cultural lifestyle trends and industry practices that affect innovation, design, strategy, operations and branding across a broad spectrum of industries and functions.

A typical white paper represents a singular topic of interest and is filled with rich insights and analysis designed to provide a deeper level of understanding into the changing and evolving consumer behaviors that define and shape the marketplace.

Catalog
technoemotional
It’s like dancing about architecture: from processed to fresh and back While emergent trends at the cutting edges...
When the storm clouds gathered over the economy last year, rather than weathering it out in the comfort of our offices, we set out...
This Hartman Group Point of View (POV) explores the current state of consumer reaction to functional foods marketing and offers three...
Emergent Themes in Products, Retailing and Restaurants The world is a very, very different place than it was 12 months...
Unless you spent 2008 under a rock (or wandering around Second Life) some of the biggest cultural trends actually had very little...
Trends, Shopper Insights & Retail
Contemporary notions of quality regarding the frozen meal are being redefined by today’s consumers. For decades, the frozen food...
The Opportunity for CPG and Food Retailers to Make Quality, Distinctive Flavors More...
Consumers wield an awful lot of power in the marketplace but face a certain amount of remorse when spending is out of alignment...
Sustainability & Environment, Wellness
While today's consumer is content to enjoy high-quality food in a conventional cultural context, the cutting-edge food folks are...
Is Tesco's much anticipated Fresh & Easy Neighborhood Market the future of food retailing in America? Creating high concept, specialty...
Shopper Insights & Retail
Consumers tastes are changing and moving beyond classic notions of American food, which they now consider bland by comparison to...
Trends
This fact sheet is derived from results of an online survey fielded via Hartman Interactive, The Hartman Groups online panel for...
Shopper Insights & Retail, Trends
Trans fats have become public health enemy number one on many levels across the country as municipalities such as New York and Chicago...
Building from our previous work, Understanding Obesity provides a provocative, yet simple, explanation as to the root problem of...
This white paper is derived from a major Hartman Group retail study, Shopper Insights: How Cultural Occasions Frame the Consumer...
Shopper Insights & Retail
Today, many efforts to "market to Mom" appear to address an imaginary central household anchor who calmly monitors all social, nutritional...
This provocative white paper lends context and meaning to the evolving food trend in consumer packaged goods. Here we answer the...
Trends, Foods & Beverages
This white paper is a compliation of HartBeat articles on the evolving trends in fresh and how consumer perpections of fresh are...
Brands seeking to execute a cultural branding strategy would do well to begin measuring their performance by an entirely new marketing...
Shopper Insights & Retail, Wellness, Trends
This industry review poses seven commonly held beliefs of the wellness industry and wellness consumers and gives both quantitative...
Wellness
This industry review chronicles the 13 years of market research and insights of The Hartman Group in the context of current industry...
Wellness, Trends
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