The Hartman Group: Research, Consulting, Customized
Hartman Inspire Logo Subscribe to Hartbeat newsletter

White Papers

A Hartman Group White Paper connects you to the latest thinking on a wide range of consumer behavior issues, cultural lifestyle trends and industry practices that affect innovation, design, strategy, operations and branding across a broad spectrum of industries and functions.

A typical white paper represents a singular topic of interest and is filled with rich insights and analysis designed to provide a deeper level of understanding into the changing and evolving consumer behaviors that define and shape the marketplace.

The Latest
Sweetener Wars Cover 2013
Sugar and sweetened products play a complex role in American culture and diet: For generations, sugar has been an integral part...
Food and Beverage, Health and Wellness
Ideas In Food 2013
As a food-obsessed nation, why is it American consumers remain challenged with prioritizing time for cooking? Will sugar become...
Trends
Healt and Wellness Trends
This health and wellness trends update is based on research and analysis conducted by The Hartman Group. It provides snapshots of...
Trends, Health and Wellness
Online grocery shopping cover white page
From FreshDirect to Walmart, consumers now have more options open to them to fill their every need for foods and beverages—and...
Retail and Shopper Marketing
Food Culture Trends 2012
Opportunities about if we know where to look and how to tap into ever-changing consumer behavior. In this report, we explore what...
Trends
technoemotional
It’s like dancing about architecture: from processed to fresh and back While emergent trends at the cutting edges...
Trends, Food and Beverage
When the storm clouds gathered over the economy last year, rather than weathering it out in the comfort of our offices, we set out...
Trends
This Hartman Group Point of View (POV) explores the current state of consumer reaction to functional foods marketing and offers three...
Health and Wellness, Food and Beverage
Emergent Themes in Products, Retailing and Restaurants The world is a very, very different place than it was 12 months...
Trends, Food and Beverage
>> Show entire White Paper catalog