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White Papers

A Hartman Group White Paper connects you to the latest thinking on a wide range of consumer behavior issues, cultural lifestyle trends and industry practices that affect innovation, design, strategy, operations and branding across a broad spectrum of industries and functions.

A typical white paper represents a singular topic of interest and is filled with rich insights and analysis designed to provide a deeper level of understanding into the changing and evolving consumer behaviors that define and shape the marketplace.

The Latest
technoemotional
It’s like dancing about architecture: from processed to fresh and back While emergent trends at the cutting edges...
When the storm clouds gathered over the economy last year, rather than weathering it out in the comfort of our offices, we set out...
This Hartman Group Point of View (POV) explores the current state of consumer reaction to functional foods marketing and offers three...
Emergent Themes in Products, Retailing and Restaurants The world is a very, very different place than it was 12 months...
Unless you spent 2008 under a rock (or wandering around Second Life) some of the biggest cultural trends actually had very little...
Trends, Shopper Insights & Retail
Contemporary notions of quality regarding the frozen meal are being redefined by today’s consumers. For decades, the frozen food...
The Opportunity for CPG and Food Retailers to Make Quality, Distinctive Flavors More...
Consumers wield an awful lot of power in the marketplace but face a certain amount of remorse when spending is out of alignment...
Sustainability & Environment, Wellness
While today's consumer is content to enjoy high-quality food in a conventional cultural context, the cutting-edge food folks are...
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