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White Papers

A Hartman Group White Paper connects you to the latest thinking on a wide range of consumer behavior issues, cultural lifestyle trends and industry practices that affect innovation, design, strategy, operations and branding across a broad spectrum of industries and functions.

A typical white paper represents a singular topic of interest and is filled with rich insights and analysis designed to provide a deeper level of understanding into the changing and evolving consumer behaviors that define and shape the marketplace.

The Latest
recipe for growth in packagedfoods
By Harvey Hartman, Founder & Chairman, and James Richardson, Ph.D., Senior Vice President, Hartman Strategy  The...
understanding aging consumers
It wasn’t so long ago that the spotlight was on older consumers (55 years of age and older). Now they’ve become a generation...
food and the new community
A decade after Facebook’s birth at Harvard University in 2004, the concept of community has been utterly upended. The “third...
Magic of marketing to a cultural movement cover
Tesco, with all its money and marketing clout, couldn’t make a go of it with its Fresh & Easy Neighborhood Market stores. During...
Hartman Acumen Trends Insights
...
Sweetener Wars Cover 2013
Sugar and sweetened products play a complex role in American culture and diet: For generations, sugar has been an integral part...
Ideas In Food 2013
As a food-obsessed nation, why is it American consumers remain challenged with prioritizing time for cooking? Will sugar become...
Healt and Wellness Trends
This health and wellness trends update is based on research and analysis conducted by The Hartman Group. It provides snapshots of...
Online grocery shopping cover white page
From FreshDirect to Walmart, consumers now have more options open to them to fill their every need for foods and beverages—and...
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