Food & the Environment: A Consumer's Perspective, Phase One

The market for earth-sustainable products is constantly increasing and evolving. But just who is the consumer in this marketplace? With the answer to this question, there is a substantial increase in your ability to effectively promote your product.

Phase One of Food and the Environment: A Consumer's Perspective is a 60-page strategic report designed to define the market from a consumer viewpoint.

The report presents you with a revealing look at consumers' attitudes:

• how their environmental concerns affect their purchases;
• their commitment level to earth-sustainable products;
• how they view agricultural issues;
• their shopping patterns and lifestyle;

By discovering that consumers fall into six distinct market segments, this report provides solid answers for each group to the following questions:

• What does "certified organic" mean to the consumer? "earth-sustainable"?
• Can they recognize the difference?
• Does it matter to them? If so, do they have a preference?
• How would such a preference affect their purchase decisions?
• How do consumers want earth-sustainability communicated to them?
• If communicated in this manner, would it make a difference?
• Where does "earth-sustainable" fit into their core purchasing criteria?

Overall, many consumers are growing in their concern about the environment and want to show some responsibility in their purchases, but they want to do it on their own terms. Phase I of The Hartman Report gives you insight into previously uncharted territory: the information you need to develop marketing strategies specific to natural consumer segments with the goal of long-term market development and profitability.