Women's Wellness: Identifying Women's Wellness Needs

This landmark study offers marketers a clear picture of today's women's wellness consumer through analysis of lifestyle and culture, shopping behavior, and product and brand usage. Qualitative and quantitative research was conducted nationwide to assess women's attitudes and behaviors with respect to their own health and wellness. Findings were then applied using The Hartman Model to determine the World of Women's Wellness and target consumer segments.

Specific findings include:

• What does wellness mean to women?
• Top women's health concerns
• Influencers and barriers
• Wellness by lifestage
• Wellness by lifestyle
• Health & wellness activities: mind/body, nutrition, knowledge, alternative medicine, spirituality and earth wellness
• Wellness information sources and usage
• Wellness channel analysis
• Elements of a positive shopping experience
• Top products used for women's health and wellness
• Dietary supplements women use regularly and occasionally
• Women's wellness marketing recommendations