Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace

Wellness Lifestyle Insights: Emerging Trends to Shape the Future Marketplace is one of the most comprehensive integrated quantitative and qualitative studies available to explore and explain the shifts occurring in consumers' attitudes and behaviors with regard to wellness in order to achieve a better "quality of life."

Our research clearly reveals the disparity in how industry and social institutions view consumers and how consumers perceive themselves. Specifically, this report provides a current view on wellness lifestyles, looking at how consumers have changed since 2000 and 2005 and identifying trends with traction to shape the wellness marketplace in the coming years.

What to expect

Over the years, The Hartman Group has documented how shifts in consumer interest toward health and wellness not only redefines consumer lifestyles, but has transformed the marketplace. We find now that consumer's definition of "wellness" has broadened, expanding beyond the inclusion of organic foods to touch on sustainability issues. While condition management and illness prevention are still important, we see consumers' underlying motivations for reclaiming control over their health and wellness in order to achieve "quality life experiences."

Wellness Lifestyle Insights: Emerging Trends to Shape the Future Marketplace is an in-depth examination into how cultural wellness behaviors are evolving around quality life experiences as consumers seek the "good life," including but not limited to the role of food and beverage, health conditions, brands, shopping, spending habits, and what beliefs, practices and activities consumers engage in with respect to healthy choices and achieving wellness goals.

• CH I introduces the World of Wellness, the segment profiles, dimensions of consumption and what the pursuit of wellness in daily living looks like.
• CH II explains consumers' reasons for participating in the World of Wellness.
• CH III examines how the World of Wellness has evolved due to deep cultural shifts in the U.S.
• CH IV explores the role of food and beverage in a wellness lifestyle.
• CH V provides wellness category and brand analysis.
• CH VI discusses health conditions and their relevance to consumer wellness lifestyles and the relationship between consumer's ingredient concerns and their health condition diagnoses.
• CH VII depicts where and how consumers are shopping for wellness products, specifically, trends in channel shopping and consumer attitudes about shopping for food.
• CH VIII details consumer spending habits and identifies the proportion of wellness spending and differences across wellness segments.
• CH IX takes up how wellness knowledge is acquired and shared, which includes how consumers view a variety of sources such as doctors, the Internet and social networks.
• CH X identifies four prominent trends that traverse the World of Wellness and the reasons why these resonate with consumers in their quest for quality life experiences.
• CH XI provides recommendations in general and specifically with regard to products and services, packaging, messaging and communications and for retail.