Reports & Publications

Reports

Hartman Group Industry Reports enable businesses greater depth and strategic understanding of how and why consumers increasingly participate in lifestyle worlds. The quality of our information and services allows businesses to make informed strategic decisions about product development, distribution channels, retailing, branding, promotion and more.

VMHS

Healthy Living: Vitamins, Minerals, Herbs & Supplements

Spring 2001

The world of vitamins, minerals, herbals and specialty supplements is far and away the most active product world in the health and...

VMHS

U.S. Consumer Use of Vitamins, Minerals, Herbs & Supplements: VMHS Phase Three

Spring 2000

VMHS: Phase Three is a national study of 42,522 U.S. households, focusing on consumer purchase and usage of dietary supplements...

VMHS

Vitamins, Minerals, Herbs and Supplements: A Year in Review, 1999

Spring 2000

This comprehensive quantitative examination marks the completion of our first year of consumer market research from The Hartman...

VMHS

U.S. Consumer Use of Vitamins, Minerals, Herbs & Supplements: VMHS Phase One

Spring 1998

The study, which surveyed 43,442 U.S. households, focuses on consumer usage and purchase of 25 vitamins and minerals, as well as...

VMHS

U.S. Consumer Multi-Product Users of Vitamins, Minerals, Herbs & Supplements: VMHS Phase One Special Report

Spring 1998

One of the startling discoveries of VMHS: Phase One was that among...

VMHS

U.S. Consumer Use of Vitamins, Minerals, Herbs & Supplements: VMHS Phase Two

Autumn 1997

This national study, results of which was completed in July 1998, builds upon the basic demographic and product use topography of...

VMHS

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