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home : publications : reports : vitamins-minerals-herbs-and-supplements-a-year-in-review-1999

Product Price: $1,000 $250

Release Date: 2000-04-01

Report Length: 55 pages

Market Coverage: US Market

Methodology: This report provides a longitudinal analysis of date gathered from a consumer panel designed to be representative of the United States population in terms of demographics and regionality. Panel members record the details of every purchase of vitamins, mineral, herbs, and miscellaneous supplements (product type, where purchased, brand purchased, price, etc.).

Category:

Purchase Vitamins, Minerals, Herbs and Supplements: A Year in Review, 1999 PURCHASE PRODUCT

Vitamins, Minerals, Herbs and Supplements: A Year in Review, 1999

This comprehensive quantitative examination marks the completion of our first year of consumer market research from The Hartman Group's on-going, nationally representative panel of dietary supplement consumers.

Over the past year, the dietary supplement market has been best distinguished by its unpredictability. Vitamins, Minerals, Herbs and Supplements: A Year in Review is an essential tool to gain insightful and useful information to help your organization grow in this evolving market.

Information includes:

  • Top 15 Brand & Top 5 Products in vitamin/mineral and herbal/dietary supplement categories
  • Monthly purchase and sales trends of this past year
  • Usage patterns of vitamins/minerals and herbals/supplements
  • Top reasons for supplement use
  • Hot products for the year 2000

Graphical representation of monthly sales and purchases of all distribution channels, including:

  • Food, Drug & Mass
  • Health & Natural Food Store
  • Consumer Direct
  • Mass Market Store
  • Pharmacy/Drugstore
  • Grocery Store/Supermarket
  • Club Store

Detailed market demographic tables for vitamin/minerals and herbal/supplement users, including:

  • Household Income
  • Family Age
  • Household Size
  • Education Level
  • Occupation
  • Geographic Divisions
  • Age & Gender

In addition, A Year in Review includes research that will allow you to make tactical decisions.

  • Form of Supplement Used
  • Frequency of Use
  • Single Product vs. Combination Product Usage
  • Treatment vs. Prevention Usage