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In The News
Daymon Worldwide Announces Comprehensive Research Study Into Global Food Culture Shifts, Powered by the Hartman Group. |
Product Price: $30
Release Date: 1998-04-01
Report Length: 95 pages
Market Coverage: US Market
Methodology: The quantitative findings in this report are based on the results of a survey fielded by mail during the months of November and December, 1997, with a total of 43,442 respondents. Of these, 29,611 (or 68% of total returns) were considered qualifiers, i.e. they contained a household member who had used vitamins, minerals or supplements in the past six months (not in cooking or food preparation).
Category:
U.S. Consumer Use of Vitamins, Minerals, Herbs & Supplements: VMHS Phase One
The study, which surveyed 43,442 U.S. households, focuses on consumer usage and purchase of 25 vitamins and minerals, as well as over 70 natural herbal remedies and single ingredient oils, extracts and supplements. Over two - thirds (29,661) of the 43,442 households surveyed indicated usage of vitamins, minerals or herbal supplements (not used in cooking or food preparation) in the past six months.
Because of the size of the sample, statistically reliable usage estimates on nearly all compounds and products studied are available in the report.
VMHS One established the topography of American VMHS users and their products:
- By income, age, household size and type, region and many other key demographic variables
- By purchase location
Importantly, the study examines usage of mainstream vitamin and mineral products in combination with herbal remedies and supplements and seeks a greater understanding of how different consumer segments are using VMHS products.
