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Product Price: $185
Release Date: 1998-04-01
Report Length: 47 pages
Market Coverage: US Market
Methodology:
The quantitative findings in this report are based on the results of a survey fielded by mail during the months of November and December, 1997, with 9,167 respondents who are VMHS users and fall into the high usage, multi-product user category.
Category:
U.S. Consumer Multi-Product Users of Vitamins, Minerals, Herbs & Supplements: VMHS Phase One Special Report
One of the startling discoveries of VMHS: Phase One was that among the 29,000 U.S. households surveyed who use VMHS products, over 3 out of 10 households reported usage of seven or more supplements within the last 6 months. In fact, once beyond the threshold usage of 4-6 supplements, average usage rose to over 12 supplement products. These multi-product users are segmented into 5 distinct demographic segments in this fascinating 50-page report.
Multi-Product Users: Table of Contents
Demographic Variable Differences Correlations of VMHS Products within the Multi-Product User (7+) Group Appendix A: VMHS Correlations for Multi-User (7+) Group Appendix B: Glossary of Products and Compounds
Multi-Product User Clusters
Cluster Descriptions
Cluster One: "Auntie Oxidants"
Cluster Two: "The Herbalvores
Cluster Three: "The Flavorites"
Cluster Four: "Basic Care"
Cluster Five: "High Energy Parents"
