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Look at the new consumer definition of "value" up close: 80% of consumers like the thrill of finding a deal on something they need. Read more >>

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Reports

Hartman Group Industry Reports enable businesses greater depth and strategic understanding of how and why consumers increasingly participate in lifestyle worlds. The quality of our information and services allows businesses to make informed strategic decisions about product development, distribution channels, retailing, branding, promotion and more.

Trends
Unless you spent 2008 under a rock (or wandering around Second Life) some of the biggest cultural trends actually had very little...
Trends, Shopper Insights & Retail
Emergent Themes in Products, Retailing and Restaurants The world is a very, very different place than it was 12...
Trends, Foods & Beverages
Call them Echo Boomers, Gen Y'ers or the Facebook Generation. Representing more than 75 million consumers, Millennials are the largest...
Trends
A Tinderbox Report: What are the emerging trends for 2008? Consumers are expressing themselves in ways previously...
Trends, Foods & Beverages
The first in our Pulse Report series examines what a low-carb diet means to consumers and to your business. Using a combination...
Trends, Obesity, Wellness, Foods & Beverages
Consumer interest in gluten-free eating habits—as well as gluten-free products—is unquestionably on the rise and foodservice...
Foods & Beverages, Wellness, Trends
Gift Card Trends
A Hartman Group and National Research Network shopper insights report Gift card purchases continue to increase...
Shopper Insights & Retail, Trends
"You've been studying us since birth, tracking our every move, analyzing our every purchase. You've compiled statistics...
Foods & Beverages, Trends
After years of exposure to iconic brands and products that have become largely commoditized, consumers are experiencing food fatigue...
Foods & Beverages, Trends
Portion Control from a Consumer Perspective examines how Americans are increasingly experimenting with incorporating aspects...
Obesity, Wellness, Trends, Foods & Beverages
This latest Pulse Report examines whether or not consumers buy into the notion that participation in a shopper card program elicits...
Shopper Insights & Retail, Trends
Despite the introduction of thousands of functional foods and beverages into the U.S. market, American consumers still associate...
Foods & Beverages, Trends, Wellness
The competitive landscape for beverages is not what it used to be. Today, we find consumers enjoying an ever-widening range of...
Foods & Beverages, Trends
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