Pulse Report: Private Label from a Consumer Perspective

This latest Pulse Report presents timely insights on the evolving world of private label. While the private label movement is rapidly changing - as evidenced by a greater offering of unique and higher quality products - shoppers still cling to old-fashioned notions of comparing store brands to name brands. At the same time, significant opportunities exist in a broad array of channels to create new and compelling private label experiences for the large segment of Americans that shop store brands.

Report Overview

Private Label from a Consumer Perspective documents how far retailer brands have come in the eyes of consumers and examines in-depth store brand awareness and perceptions of store brand quality. With over 45 figures and tables, this report looks beyond category sales dollars and market share percentages as reported in other studies to reveal underlying consumer attitudes and motivations driving the rising strength of store brands and the simultaneous erosion of name-brand stature.

Key insights include discussion of:

• Opportunities for private label manufacturers and retailers to create "relevant" product experiences and the methods by which these brands can be translated into compelling retail experiences for a very large and receptive consumer base.
• The shopper evolution away from what are viewed as "cheap" private label goods in a quest for value and ever-greater quality.
• Shopper associations between quality and a wide range of channels/store types.
• Opportunities in private label by channel/store type, gender and wellness segment.
• Opportunities in private label marketing and promotion as voiced by shoppers.