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What's New
See what's in store for the New Year in Food Culture. Download our new "Looking Forward in Food Culture 2012" report. |
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What's New
See what's in store for the New Year in Food Culture. Download our new "Looking Forward in Food Culture 2012" report. |
Product Price: $2,500
Release Date: 2004-04-01
Report Length: 156 pages
Market Coverage: US Market
Methodology: Nationwide quantitative online survey of 5,000 nationally representative households. Qualitative interviews and social network parties with consumers in four major metropolitan areas: Los Angeles, Seattle, Cleveland and New Orleans. Together with online focus groups and extensive secondary research, this is the most in-depth report on obesity from a consumer perspective.
Category: Wellness
The experts all agree. Obesity is a national health problem of epidemic proportions. Yet, while public health officials, policy analysts, nutritionists, the media, retailers and manufacturers watch the number of overweight and obese individuals increase, they remain unable to answer a very important question. Namely, how is it that most overweight individuals appear unable to address their "problem"?
Questions about how obesity, the problem, affects individuals' day-to-day lives remain largely unanswered. This report addresses that shortcoming with the most comprehensive study to date of consumer behavior in response to the "obesity problem."
For example, we found that:
This study will allow you to: