Product Price: $15,000
Release Date: 2013-12-20
Report Length: General report in PowerPoint format: 118 pages. Set of standard demographic data tables in Excel format included.
Market Coverage: U.S. market
Methodology: Integrated quantitative and qualitative ethnography. Quantitative: Statistical analysis based on two separate consumer online surveys (1) Hartman Compass 2010-2013, an annual eating-occasions tracker survey [n=57,049 adult eatings; n=21,163 adult eatings in 2013] and (2) Eating Occasions online survey of a nationally representative sample of adults (aged 18-79) [n=1,562]. Qualitative: In-person ethnographies in Seattle and virtual engagements in a cross section of geographies, household compositions and backgrounds.
Category: Food and Beverage, Food Culture
Consumer eating behavior continues to change and evolve in relation to shifts in lifestyle dictated by any combination of factors: demands of work, commuting to and from work, raising families, social interaction, holidays, kids’ after-school or weekend activities, etc. Given these factors, traditional views of mealtime can pretty much be thrown out the window. The imprint of these dynamic cultural changes is the blurring of the boundaries between “snack” and “meal.” This report explores the cultural and psychological drivers lying beneath the emerging new eating landscape and dives deep into three occasions having the most impact in the food industry: immediate consumption, alone eating and snacking.
A Sampling of What You’ll Learn
Eating occasions are an expression of today’s modern eating culture and thus provide snapshots of how fragmentation happens in the daily moments of consumers’ lives.
Three such eating occasions most poignantly reflect the fragmentation of today’s modern eating culture:
Our eating is more fluid overall, as consumers eat whenever and however they want. Ninety percent of consumers are engaging in ‘modern snacking,’ characterized by highly flexible rules and structure.
Table of Contents
Please contact Blaine Becker with questions or requests for additional information.
Sr. Director, Marketing
425.452.0818, ext. 124