Healthy Living: Vitamins, Minerals, Herbs & Supplements

The world of vitamins, minerals, herbals and specialty supplements is far and away the most active product world in the health and wellness arena. In fact, 83% of American households use these products.

Healthy Living: Vitamins, Minerals, Herbs & Supplements is The Hartman Group's most comprehensive report on the category to date and will give you the answers you need.

By analyzing the world of wellness based on a number of different product categories and a wide range of distribution channels, The Hartman Group's analysis in Healthy Living: Vitamins, Minerals, Herbs & Supplements drills down to the intricate details of consumers' shopping patterns. This level of consumer analysis and segmentation provides marketers with tools to effectively target wellness consumers.

Healthy Living: VMHS answers:

Understanding consumers' lifestyle drivers establishes a foundation for how they integrate vitamins, minerals, herbs and supplements (VMHS) into their wellness regimes. Our research about how consumers live analyzes the following from a consumer perspective:

• Definition of the term "wellness"
• Assessment of personal health
• Proactive healthy lifestyles
• Knowledge about wellness lifestyles
• Focus on environmental issues and community activities

VMHS are key products and practices essential to many wellness lifestyles. Hartman Group analysis of consumer shopping behavior for these products in specific retail channels in the larger context of the wellness marketplace provides critical marketing insights on:

• Consumer mix
• Opportunity gaps
• Cross-channel shopping behavior
• Single-channel retention

Product usage analysis of the vitamins, minerals, herbs and supplements consumers buy includes:

• Frequency of VMHS use
• Importance of VMHS to consumers' wellness lifestyles
• Specific product category comparisons
• Consumer satisfaction with VMHS products