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Product Price: $15,000 for baseline report and data appendix report
Release Date: 2009-07-29
Report Length: 69 pages (plus 300-plus pages data appendix)
Market Coverage: US Market
Methodology: The quantitative findings in this report are based on the results of an online survey in February 2009 with a nationally representative sample of 1,500 adult US consumers. Qualitative findings are based on more than 100 hours of ethnographic interviews including one-on-one conversations at an individual’s home or at a specific retail setting, as well as group interviews also at consumers’ homes. In addition to interviews, our ethnography used a combination of data collection practices including social network parties and homework. Field locations: Chicago, Seattle and Baton Rouge.
Category: Wellness, Shopper Insights & Retail
Healthy Eating Trends 2009
Who’s eating healthy? Where? When? Why?
A data tracking tool that measures and monitors consumer attitudes and behaviors that inform and shape product and menu development, marketing, advertising, marketing research, shopper insights, and retail and brand strategy with regard to eating healthy.
Healthy Eating by the Numbers—lots of numbers!
If you love numbers, then this report is for you. With more than 300 pages of data and information, you can dig deep to cut the Healthy Eating Trends data to suit your specific business need.
When you purchase the Healthy Eating Trends 2009 report, you also receive the Data Appendix. This way, you get the complete, raw, unedited view of who’s eating healthy, where, when and why.
Healthy Eating Trends 2009 provides a baseline of understanding on how consumers achieve wellness needs, goals and aspirations through “eating better” and diet. This report identifies emerging trends around healthy eating and updates consumer-centric language around eating healthy.
Hartman Group has published a Wellness Lifestyle Insights report every two years since 1998.
The Healthy Eating Trends 2009 report focuses on three key areas of investigation:
- How and why consumers try to eat healthy
- How they evaluate healthy products
- Variety of ingredients and benefits
Consumer trends covered in this report include:
- Long-term healthy eating
- Ingredients
- Functional food benefits
- Product claims
- Food shopping
- Eating away from home
Report features:
- Baseline report in PowerPoint format - 69 pages with numerous charts and illustrations throughout
- Data Appendix to Healthy Eating Report – more than 300 pages of cross tabulated data tables (including demographics and shopping channels)
Report content
Introduction and Summary
- Who’s Eating Healthy?
- What is Healthy Eating?
- Shopping for Healthy Food.
- What’s Cooking? Dining In and Dining Out.
- Concluding Thoughts
Describes consumers who are eating healthy and what may distinguish them from other consumers.
Examines what healthy eating looks like for consumers and how they try to eat healthy.
Investigates how consumers are shopping for healthy food.
Explores how and when consumers are attempting to eat healthy in the context of their daily lives.
Insights to leverage.
