The Hartman Group: Research, Consulting, Customized
What's New | HartBeat

Look at the new consumer definition of "value" up close: 80% of consumers like the thrill of finding a deal on something they need. Read more >>

home : publications : reports : gluten-free-context-insights-predictions

Product Price: $750

Release Date: 2009-09-17

Report Length: 28 page report in PowerPoint format

Market Coverage: US Market

Methodology: The quantitative findings in this report are based on the results of an online survey in July 2009 with a nationally representative sample of 1,730 adult US consumers.

Category: Wellness, Trends

Gluten-Free: Context, Insights & Predictions

Consumer interest in gluten-free eating habits—as well as gluten-free products—is unquestionably on the rise and foodservice, food retailers, and CPG companies are quickly jumping on the trend. But is gluten-free a long-term trends with legs? Or will this eating trend experience the same fate as fad diets that have come before it?

Gluten-free can be done and we’ll tell you how to do it successfully! We’ll also offer a longer-term perspective for the gluten-free trend and answer the following:

  • Why the surging interest in gluten-free diets?
  • What motivates consumers to eat gluten-free
  • Is Gluten the new Boogeyman?
  • Will gluten-free go the way of low-carb?
Download the order form >>