Product Price: $4,995 for full report
Release Date: 2012-07-15
Report Length: General report in PowerPoint format 112 pages
Market Coverage: Brazil, South America
Methodology: Extensive secondary research and syndicated data review. An 11-day ethnographic immersion into the heart of the Brazilian snacking landscape in two key markets: São Paulo and Recife
Category: Eating Occasions, Food and Beverage
Brazil is a very hot topic these days, especially among consumer packaged goods (CPG) companies with an eye on this country as a key portal for future growth opportunities. To tap into market opportunities, what will it take to launch successful food and beverage products in Brazil?
The Hartman Group recently returned from an immersive exploration to uncover the many facets of Brazil’s snacking culture, where we discovered that there is great opportunity for CPG companies because Brazilians are “snackers” by nature. Nibbling is part of their cultural heritage, and they do so without the guilt often associated with snacking in the U.S.
We believe there is ample whitespace for new products to meet the insatiable snacking needs of Brazilian consumers. Explore the Brazilian snacking landscape, “snackscape,” with us and discover how your brands can make a difference! Watch this video to get a glimpse into the food culture of Brazil and learn what to expect from our report: Global Snacking 2012: Brazil.
To better understand Brazil’s impassioned food culture, we went native for two weeks, journeying to key markets to:
Witness, firsthand, the effects of economic growth in traditional food and beverage landscape:
To order, contact:
Sr. Director, Marketing & Business Relations
425.452.0818, ext. 124