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End Your Year with Insights: Organic, Sustainability, Millennials (and more).

Enjoy savings through December 31, 2008! From millennials and boomers to organics, sustainability and buying local, shop today and save on an array of reports with invaluable insights!

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Reports

Hartman Group Industry Reports enable businesses greater depth and strategic understanding of how and why consumers increasingly participate in lifestyle worlds. The quality of our information and services allows businesses to make informed strategic decisions about product development, distribution channels, retailing, branding, promotion and more.

Catalog
A new report by The Hartman Group, Inc. and A National Research Network The Hartman Group, Inc. has teamed up with respected...
Shopper Insights & Retail
Call them Echo Boomers, Gen Y'ers or the Facebook Generation. Representing more than 75 million consumers, Millennials are the largest...
Trends
"You've been studying us since birth, tracking our every move, analyzing our every purchase. You've compiled statistics...
Foods & Beverages, Trends
The Hartman Group is back with the most in-depth understanding into the consumer perceptions, motivations and behaviors driving...
Organic Marketplace
What does the term “buy local" mean to today's consumers?“Local" has become a quality distinction marker for food consumption...
Foods & Beverages
Do consumers read product labels on today's consumer packaged goods? Who can blame consumers for being confused or even dazed...
Foods & Beverages
After years of exposure to iconic brands and products that have become largely commoditized, consumers are experiencing food fatigue...
Foods & Beverages, Trends
A Tinderbox Report: What are the emerging trends for 2008? Consumers are expressing themselves in ways previously...
Trends, Foods & Beverages
Wellness Lifestyle Insights: Emerging Trends to Shape the Future Marketplace is one of the most comprehensive integrated...
Wellness, Foods & Beverages, Sustainability & Environment, Organic Marketplace
Portion Control from a Consumer Perspective examines how Americans are increasingly experimenting with incorporating aspects...
Obesity, Wellness, Trends, Foods & Beverages
With global warming just one of several environmentally charged topics hotly debated in all manner of media, the focus of what needs...
Sustainability & Environment
No other generation in history has been more intensely watched than Baby Boomers. Anything "boomer" makes headlines. And for good...
Wellness, Foods & Beverages
The latest statistics from the American Heart Association underpin the belief among many companies across a broad spectrum of businesses...
Wellness
This latest Pulse Report examines whether or not consumers buy into the notion that participation in a shopper card program elicits...
Shopper Insights & Retail, Trends
Organic 2006 is The Hartman Group's sixth focused report on consumer participation in the organic products market. This report...
Organic Marketplace
This latest Pulse Report presents timely insights on the evolving world of private label. While the private label movement is rapidly...
Shopper Insights & Retail, Foods & Beverages
This latest Pulse Report presents timely insights on the complex role sugar and sweeteners play in American culture and diet...
Foods & Beverages
The Hartman Group is pleased to present its third study on children's wellness. This study, which is national in scope and conducted...
Wellness
Despite the introduction of thousands of functional foods and beverages into the U.S. market, American consumers still associate...
Foods & Beverages, Trends, Wellness
To gauge public concern over time, this report uses the findings from two online surveys: one in January 2004 and another in...
Foods & Beverages
The majority of consumers (85%) take an interest in their health and wellness. An interest that is largely driven by wanting to...
Wellness
This report, a culmination of a deep exploration into the complexities of shopping behavior, which deployed the widest variety of...
Shopper Insights & Retail
This report looks at the current state of consumer perceptions of and response to trans fats. A result of qualitative and quantitative...
Foods & Beverages
The Hartman Group has been following and studying the organic consumer for over fifteen years. During that time, the consumer meaning...
Organic Marketplace
Based on what the media has been reporting over the last nine months or so, the popularity of low-carb dieting is at an all-time...
Foods & Beverages
The experts all agree. Obesity is a national health problem of epidemic proportions. Yet, while public health officials, policy...
Obesity, Wellness
The competitive landscape for beverages is not what it used to be. Today, we find consumers enjoying an ever-widening range of...
Foods & Beverages, Trends
The first in our Pulse Report series examines what a low-carb diet means to consumers and to your business. Using a combination...
Trends, Obesity, Wellness, Foods & Beverages
This report defines the various organic lifestyles that consumers are currently engaged in and explores how they integrate products...
Organic Marketplace
This landmark study offers marketers a clear picture of today's women's wellness consumer through analysis of lifestyle and culture...
Wellness
The Hartman Group conducted a national qualitative study on children's health and wellness now available for purchase. Researchers...
Wellness
It's no longer effective to assume consumers will act in the market according to their attitude about the environment. Only by observing...
Foods & Beverages
The market for both organic and natural products is exploding with growth. This is at a time when the fundamental competitive structure...
Organic Marketplace
The natural health and beauty care and natural household products categories are beginning to experience growth and wide consumer...
Organic Marketplace
The world of vitamins, minerals, herbals and specialty supplements is far and away the most active product world in the health and...
VMHS
Consumers and their wellness journeys are complex, especially when we observe them learning about and using products and services...
Wellness
Today's organic marketplace is not only growing, but also thriving. With organic sales increasing at a rate of 15-20% annually...
Organic Marketplace
Destination Wellness is the most current and comprehensive source available on the new evolving wellness arena, analyzing four key...
Wellness
in Partnership with the Organic Trade Association In 1999 we conducted a survey of 26,000 representative U.S. households...
Organic Marketplace
VMHS: Phase Three is a national study of 42,522 U.S. households, focusing on consumer purchase and usage of dietary supplements...
VMHS
This comprehensive quantitative examination marks the completion of our first year of consumer market research from The Hartman...
VMHS
Building upon the insights of Food and the Environment...
Foods & Beverages
This report seeks to provide strategic insights and information on how the activities, attitudes and behaviors of the American consumer...
Wellness
An important cultural shift is occurring in the U.S., reflected by the increased appreciation for the values of nature, tradition...
Alternative Medicine
The study, which surveyed 43,442 U.S. households, focuses on consumer usage and purchase of 25 vitamins and minerals, as well as...
VMHS
One of the startling discoveries of VMHS: Phase One was that among...
VMHS
Published November 1997, The Hartman Group's first strategic series report, The Evolving Organic Marketplace, provides in-depth...
Organic Marketplace, Foods & Beverages
This national study, results of which was completed in July 1998, builds upon the basic demographic and product use topography of...
VMHS
Building upon the foundation established in Phase I, Food and the Environment: A Consumer's...
Foods & Beverages
The market for earth-sustainable products is constantly increasing and evolving. But just who is the consumer in this marketplace?...
Foods & Beverages
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