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Look at the new consumer definition of "value" up close: 80% of consumers like the thrill of finding a deal on something they need. Read more >>

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Reports

Hartman Group Industry Reports enable businesses greater depth and strategic understanding of how and why consumers increasingly participate in lifestyle worlds. The quality of our information and services allows businesses to make informed strategic decisions about product development, distribution channels, retailing, branding, promotion and more.

Autumn 2004
This report looks at the current state of consumer perceptions of and response to trans fats. A result of qualitative and quantitative...
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