Product Price: $750
Release Date: 2007-12-05
Report Length: 44 pages
Market Coverage: US Market
Methodology: The quantitative findings in this report are based on the results of a survey fielded through Hartman Interactive, in October 2007, with a sample size of 819.
Qualitative findings are based on contextual language analysis, which examines themes in hundreds of statements made by shoppers as well as online discussions about the topic of label reading.
Category: Food and Beverage, Trends
Do consumers read product labels on today's consumer packaged goods?
Who can blame consumers for being confused or even dazed when it comes to reading, never mind absorbing, the information being disseminated in the media regarding food and beverages and then trying to make sense of what they are seeing on product labels?
As food and beverage product packaging begins to resemble the glut of logos and symbols plastered from hood to trunk of NASCAR auto racers, marketers are seeking to gain a deeper understanding on what are the most and least effective verbal and pictorial elements of food and beverage packaging. This Pulse Report, Label Reading from a Consumer Perspective, provides insights on those elements of packaging that are important to consumers and why.
This report seeks to provide insights on commonly used label components, and how such elements, ranging from nutrition fact panels to recycling symbols, are currently used in the context of growing interests in product ingredients, food safety and certifications of ethical, health or green production. The report examines: