Healthy Living: Natural Personal Care & Household Products

The natural health and beauty care and natural household products categories are beginning to experience growth and wide consumer experimentation. However, consumers are participating in these product worlds tentatively and infrequently.

Healthy Living: Natural Personal Care & Household Products is The Hartman Group's most comprehensive report on this category to date and gives you the needed consumer perspective on the differentiating aspects of these products that can be leveraged to achieve long-term consumer loyalty and brand success.

By analyzing the world of wellness based on a number of different product categories and a wide range of distribution channels, The Hartman Group's analysis in Healthy Living: Natural Personal Care & Household Products drills down to the intricate details of consumers' shopping patterns.

Healthy Living: Natural Personal Care & Household Products answers:

Understanding consumers' lifestyle drivers establishes a foundation for how they integrate natural personal care products and natural household products into their wellness regimes. Our research about how consumers live analyzes the following from a consumer perspective:

• Definition of the term "wellness"
• Assessment of personal health
• Proactive healthy lifestyles
• Knowledge about wellness lifestyles
• Focus on environmental issues and community activities

Natural personal care products and natural household products are part of many wellness lifestyles. Hartman Group analysis of consumer shopping behavior for these products in specific retail channels in the larger context of the wellness marketplace provides critical marketing insights on:

• Consumer mix
• Opportunity gap
• Cross-channel shopping behavior
• Single-channel retention

Consumers use natural personal care and natural household products along with a wide variety of other wellness-related products. Analysis of how these categories support consumers' wellness lifestyles includes:

• Frequency of product use
• Importance to consumers' wellness lifestyle
• Specific product category comparisons
• Motivators and inhibitors to purchase
• Cross-usage of products