Product Price: $350 $175
Release Date: 2004-10-01
Report Length: 31 slides
Market Coverage: US Market
Methodology: The quantitative survey was conducted in May of 2004 using Hartman Interactive, The Hartman Group's online panel, with a sample of 1,275 respondents. Qualitative research for this study consisted of in-home interviews and online focus groups with 25 consumers. All research was conducted in the Spring of 2004.
Category:
Trans Fats: The Consumer Issue that Never Was
This report looks at the current state of consumer perceptions of and response to trans fats. A result of qualitative and quantitative research conducting during 2004, the report's findings look at:
- Consumer level of understanding about trans fats. What do they know and how do they define them?
- Which products do they associate with trans fats?
- What are consumers doing to avoid them?
- What triggers consumers to adopt avoidance strategies?
- How do they associate them with disease?
- How do they learn about trans fats? Where/Who do they turn to for information?
- What do they look for when reading product nutrition labels?
- And more
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